Skincare Trends That Have Come and Gone Since 1932—And What’s Stayed Timeless


Since 1932, skincare has seen more trends than we can count—bee venom, jade rollers, glass skin, snail slime… the list goes on. But while fads have flared and faded, healthy skin has always required the same thing: balance, consistency, and care. 

At Metrin, we’ve watched nearly a century of skincare come and go—and we’ve proudly remained rooted in results. As our founder Macil Sumpter once said: 

“Until a baby is born with different skin, Metrin doesn’t need any changes—because it works.” 

With that simple philosophy, we’ve helped generations unlock radiant, resilient skin through a method that’s never needed reinvention—just love and loyalty. 

Let’s take a nostalgic stroll through nearly 100 years of skincare trends, and explore why Metrin’s approach has stood the test of time. 

1930s: The Birth of Hollywood Glamour 

  • Trend: Cold creams, talc powders, petroleum-based formulas 
  • Fun Fact: Women often slept in full-face makeup to “set” it overnight 
  • Metrin’s Standout: Founded in 1932, Metrin launched with a science-forward formula that cleansed deeply without clogging or stripping the skin. 

“My mother met Macil Sumpter in 1969. She was 86 when she passed and her skin looked no older than 55. I began using Metrin shortly after. It’s more than a skincare system—it’s a ritual.”  — Mary M., customer since the ’60s 

1950s–60s: Baby Oil and Bouffants 

  • Trend: Heavy creams, baby oil sunbathing, and DIY tonics 
  • What Went Wrong: Chronic sun exposure accelerated collagen loss 
  • Metrin’s Way: Decades ahead of modern sun safety, Metrin taught the importance of deep cleansing, nourishing hydration, and supporting the skin’s natural renewal cycle. 

1980s: AHA Craze & Aerobics 

  • Trend: Glycolic acid, Retin-A, toner overload 
  • Downside: Over-exfoliation and barrier damage 
  • Metrin’s Response: Our 5-step system delivered gentle exfoliation using aloe vera and vitamins—long before “barrier support” became trendy. 
    See: The Most Powerful Skincare Ingredient on Earth: Aloe Vera
    https://metrin.com/the-most-powerful-skincare-ingredient-on-earth-aloe-vera/

“I’ve been using Metrin since the ‘80s. Tried acid peels and trendy toners—but nothing gives me that healthy glow like Metrin.” — Teresa H., customer of 40+ years 

1990s–2000s: Minimalism Meets Misinformation 

  • Trend: 3-step kits, apricot scrubs, bar soap 
  • Damage Done: Micro-tears, sensitization, product confusion 
  • Metrin’s Legacy: While others chased harsh abrasives, Metrin stayed true to barrier-safe exfoliation and conditioning—using botanical ingredients like certified organic, cold-pressed, high oleic sunflower oil to nourish and protect. 
    See: Discover the Benefits of Ceramides in High-Oleic Sunflower Oil
    https://metrin.com/discover-the-benefits-of-ceramides-in-high-oleic-sunflower-oil-for-radiant-skin/

2010s: K-Beauty & 10-Step Fatigue 

  • Trend: Essence, snail mucin, glass skin 
  • Burnout: Overwhelming routines, high costs, skin burnout 
  • Metrin’s Clarity: Our 5 steps cleanse, hydrate, and protect—no confusion, just results. 

“I’ve used Metrin for over 30 years. I tried switching to a ‘supercream’ once. Never again. Metrin is the only thing I’ll ever use.” — Darlene M., customer since the 1990s 

Today: Skin Cycling, Collagen Banking & Barrier Repair 

“Metrin gives me peace of mind. My skin has never felt this balanced—and I love that I’m not constantly guessing what to try next.” — Lisa P., new customer in her 40s 

A Note on Sustainability 

Before “eco-friendly” was a buzzword, Metrin was already there: 

  • Bottles that stand on their caps—so you use every last drop 
  • Recyclable packaging with minimal waste 
  • No excess outer boxes or plastic fluff 
    Sustainable skincare isn’t our trend—it’s our tradition. 

Why Metrin Still Works When Trends Fade 

  • Proven since 1932 
  • Fragrance-free, cruelty-free, gluten-free 
  • Backed by a 6-month risk-free trial 
  • Powered by certified organic aloe, vitamins A, C, E, and certified organic, cold-pressed, high oleic sunflower oil 
  • Loved across generations 

Let the Trends Come and Go—Metrin Will Still Be Here 

Want skin that looks radiant not just tomorrow—but decades from now? 

👉 Take our Free Skincare Questionnaire

🛒 Explore the Metrin Skincare System for Her or the Metrin Skincare System for Him

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